Interview assigned to the consultancy Deloitte for the magazine Mundo Corporativo regarding the preparation of Manaus to the world cup 2014. – what is the state of Amazonas place to prepare for the world cup 2014? Here, the main efforts are concentrated? Amazonas is trying to prepare for the future. The world cup is an event in the future we seek. We have a series of actions to improve the administration in this regard, including further clarify: Running in 9000 account for state government agencies, at a rate of 10 agencies each year. Conscription of professional managers for positions that require high reliability, seeking the best qualifications and experience. Variable remuneration makers, initially in training (base pay of directors of the school outside of school results in ENEM on the previous year, for example), followed by public safety and health. Imposition of quotas training for the assistant of the condition, with increases from year to year. These efforts already the start of the first to show fruit, which the progress of the condition in ENEM (was the third – the largest improvement in grades for 2006 – 2007), in the area of public safety (reduction in the number of murders of 2006 – 2007), health (reduction in the number of cases of malaria by more than 40% from 2006 to 2007) and collections (which have virtually folded between 2002 and 2007.) These advances prepare the condition for the upcoming challenges, of which includes an increase in the world Cup.This accumulation, which largely was due to the good performance of the industrial region of the pile of Manaus and the combat against tax evasion by the Secretaria da Fazenda (agency collection of tax ), Is enabling an abundance of the condition of some areas in which rehabilitation priorities. Manaus was a city cut by several small rivers, where thousands have lived without infrastructure, including dirt and disease. The project of rehabilitation and cleaning of these rivers, that had already changed this city, should be concluded in 2012, opening new avenues of transport in the city (with routes along the rivers) and providing the best circumstances of life. We also have major advances in science and technology, with the investment conditions in the northern region which is the largest of the CNPq. The campaign of Amazonas is the most difficult of conditions, but today we have 15 thousand students in the upper courses in universities across the state of Amazonas, which is equivalent to almost 1% of the population that today does not even have been 0.5% university education. Finally, today we assessments Deloitte assistance to programs that take care of the huge amount of FIFA's requirements, combining the efforts of the condition in the sense of the exhibition at FIFA, the Ministry of Sports, and the CBF Brazil of the merit of Manaus as one of the seats. Deloitte has experience in Germany and South Africa and is applied in its fullness in Manaus exposure clearly the qualities that can offer Manaus Cup. – what would be the difference of condition in dispute with others? The environmental certainly differentiates them. In 2002, we had logging of 1550 km2, in 2007 was of 753 km2, half less. It is a tax of 0.05% per annum, which dramatically improves the rest of Brazil and historically better for our condition. We have done this by a series of actions by government to aim for an estimate does not cut the forest, which varies the introduction of minimum prices for sustainable products (such as rubber, the copaÃba the evolution of andiroba of the OFA,  between 'etc.) for settlement of the Bolsa Floresta for families in the countryside where there can be identified by logging satellite. The condition has a strategy to say the free? of? of the noa? of? â development of certain segments of the economy such as cattle, soybeans and sugar cane. We design the strategy requires the say? of? of the noa? of? â potential segment to focus on what we want to be: a state of tourism, industry and clean energy, environmental services, use of natural resources with technology and sustainability and a strong service economy. In addition, we Manaus to the economic potential of the condition, with the third highest per capita GDP between the Brazilian capital and the low crime index. It is a cosmopolitan city with direct flights to five countries (USA, Panama, Colombia, Venezuela and Ecuador), with the estimable festival (jazz, cinema, the opera and theater over-Boi Bumba in Parintins) and enormous cultural diversity (from the Japanese people out of Ceara ¡of the Battle of rubber, indigenous peoples, from English, Arabs and the Jews of the circle of rubber, among a lot of other people.) – that some experts say that one of the main questions is to design the post-Cup, that is, to ensure that investments made in infrastructure are economically feasible – for businesses and governments – and used to benefit the population. In the case of Amazonas, what is the best way to carry out this operation? How can or should this be done? Remember positive example, in Brazil or internationally? Some of the investments that will have lasting effects will run as a system of surface possible underground. Other investments are directed to support the event, such as the design of the stadium and complex, with areas for public entertainment. The requirements of FIFA are many requests that, if properly thought, finally we had to do with nonchalance, then an important effect is accelerating the implementation of improvements and, why not, the future. Our focus today, 6 years before the cup is in investments that are independent of the cup, but it is essential for its implementation. Today, we are working with the team of Deloitte to identify other investment that we can pursue in this way to meet the requirements of FIFA as well as improve the terms of life in Amazonas.
Denis Benchimol Minev
